What’s the Easiest (and Smartest) Way to Launch a Warranty Program in 2025?
Launching a warranty program once meant navigating a web of regulatory red tape, slow-moving IT systems, and inflexible insurance partners. But in 2025, OEMs, retailers, and DTC brands have a new playbook: white-label, API-first, compliance-aligned warranty platforms that launch in as little as 30 days. This guide explores how brands across North America are modernizing […]
How to Turn Warranties into a Recurring Revenue Stream
For decades, warranties were treated as a necessary expense — a way to protect customers but rarely a source of profit.Today, that view has flipped. Modern retailers and OEMs are using warranty programs as scalable, recurring revenue engines, creating predictable post-sale income and measurable loyalty gains. According to the All Shield North American Market Analysis […]
How to Offer Product Warranties as a Retailer or OEM
Why Warranties Are No Longer Optional Warranties are no longer just a “nice-to-have.” For retailers and OEMs, they’re now a strategic lever for increasing customer lifetime value (LTV), building trust, and even generating revenue. According to recent research, 72% of consumers say a strong warranty influences their purchase decision, and Gen Z buyers are 3x […]
What Is an Extended Warranty? Types, Terms, and Myths
The term extended warranty has evolved far beyond paperwork and sales counters.Today, it’s a key driver of customer trust, retention, and recurring revenue. For retailers, manufacturers (OEMs), and eCommerce brands, extended warranties are no longer just “add-ons” — they’re a strategic business tool for post-sale engagement and lifetime value. According to the 2024 Deloitte Consumer […]
How Do I Start My Own Extended Warranty Program?
Launching your own extended warranty program isn’t just a smart financial move—it’s now a competitive necessity. Whether you’re an OEM, eCommerce brand, retailer, or dealer, product protection is one of the fastest ways to build post-sale trust, generate recurring revenue, and gain operational control over customer experience. “The moment you own your warranty experience is […]
How to Add an Extended Warranty to Your Product
Adding an extended warranty to your product isn’t just a support feature—it’s a growth lever. Whether you’re an OEM, retailer, or DTC brand, a well-integrated warranty program can increase customer trust, create recurring revenue, and reduce churn. “Adding an extended warranty is the fastest path to turning a one-time transaction into a long-term customer relationship.” […]
How Can I Offer Warranties Without Being an Insurance Company?
You don’t need to be an insurer to offer warranties. Whether you’re a retailer, OEM, or eCommerce brand, you can launch your own extended warranty or service contract—legally and profitably—without an insurance license. The key is staying compliant with how warranties are structured, marketed, and administered. “The legal key to offering warranties without an insurance […]
Can I Set My Own Rules for Warranty Coverage?
Yes, you can set your own warranty rules — but only if they are transparent, fair, and compliant with the law. Whether you’re an OEM, a retailer, or an eCommerce brand, you have the flexibility to define what your warranty covers, how long it lasts, and how customers file claims. But that flexibility comes with […]
FTC Warranty Disclosures 2025: What Businesses Need to Know
Introduction: Why FTC Disclosures Matter in 2025 Warranty transparency isn’t just a consumer right—it’s now a competitive necessity. In 2025, the Federal Trade Commission (FTC) strengthened its guidance around warranty disclosures to protect consumers and ensure fair competition. For manufacturers (OEMs), retailers, and warranty administrators, these rules define how warranties must be presented, advertised, and […]
Warranty API Integration: What B2B Product Leaders Need to Know
Introduction: Your Warranty Process Could Be Costing You Customers If you’re a B2B product leader still relying on manual, disconnected warranty processes, you’re not just behind—you’re actively losing ground. Whether you manufacture, sell, or finance products, today’s customers expect seamless digital experiences that extend far beyond the point of sale. When warranty coverage feels like […]