Privacy Policy

All Shield (“we,” “our,” or “us”) is committed to protecting the privacy of our clients, program participants, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in compliance with applicable privacy laws and regulations, including:

• The Federal Trade Commission (FTC) standards in the United States

• The Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada

• The Financial Services Regulatory Authority of Ontario (FSRA) guidelines

• Quebec’s Law 25 (formerly Bill 64) and bilingual disclosure requirements

This policy applies to all interactions with All Shield, whether through our websites, financial protection programs, or white-labeled partner services.

1. Information We Collect

We collect the following types of information when you engage with our services:

Personal Information

• Name, address, email, phone number

• Financial and account information for program enrollment and claims processing

• Identity verification documents (where required by law)

Technical Information

• IP address, browser type, device identifiers

• Website usage data and cookie tracking

• Analytics from third-party tools (e.g., Google Analytics)

Program Data

• Warranty and protection program enrollments

• Claim submissions, adjudication history, and related documentation

• Communication records with customer support

2. How We Use Your Information

We use the information we collect to:

• Provide and administer financial protection and warranty programs

• Process claims, validate eligibility, and prevent fraud

• Support bilingual (English/French) customer communications

• Comply with regulatory requirements (FSRA, PIPEDA, FTC, Quebec Law 25)

• Improve our services, develop new offerings, and conduct analytics

• Communicate with you about programs, policy updates, or regulatory notices

3. Information Sharing & Disclosure

We may share your information in the following circumstances:

• With service partners such as banks, credit unions, insurers, and OEMs who deliver programs in partnership with All Shield

• With regulators and authorities as required by law or to demonstrate compliance with FSRA, FTC, or Canadian privacy authorities

• With technology providers that support secure hosting, claims automation, analytics, and program administration

We do not sell your personal information to third parties.

4. Cookies & Tracking

Our website uses cookies, web beacons, and similar technologies to enhance your browsing experience. These allow us to:

• Remember user preferences

• Analyze website usage and improve performance

• Deliver relevant program communications

You may control or disable cookies in your browser settings. Certain features of our website may not function properly without cookies.

5. Data Retention & Security

• We retain personal and program data only as long as necessary to meet legal, regulatory, or contractual requirements.

• Data is encrypted in transit and at rest, with strict access controls and audit logs.

• All Shield maintains bilingual, secure portals for claims and communications.

6. Your Rights & Choices

Depending on your jurisdiction, you have rights under privacy law, including the right to:

• Access and request a copy of your personal information

• Correct inaccurate information

• Withdraw consent at any time (including bilingual consent under Quebec Law 25)

• Request deletion of personal data, subject to legal retention obligations

• Request data portability, where applicable

• Opt out of direct marketing communications

To exercise these rights, please contact us at privacy@allshield.co.

7. Cross-Border Data Transfers

Your information may be stored and processed in both the United States and Canada. All Shield ensures appropriate safeguards are in place to comply with privacy laws governing cross-border data transfers.

8. Children’s Privacy

Our services are not directed to children under 13 (U.S.) or under 16 (Canada/EU). We do not knowingly collect personal information from children. If we discover such information has been collected, we will delete it promptly.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in laws, regulations, or our practices. Updates will be posted on this page with a revised “last updated” date.

10. Contact Information

If you have questions about this Privacy Policy or how we handle your information, please contact our Privacy Officer:

• contact@allshield.co
• 1 888 406 4545